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Scion Takes the Next Step as it Becomes Part of the Toyota Family

Published on July 18 2016

Last February, Toyota surprised everyone with their announcement that the Scion brand was transitioning back to its owner, with new models like the iM and popular vehicles like the FR-S headed for a rebadging.

It made sense in a way. Launched in 2003 in the United States and in 2010 in Canada, Scion was supposed to attract younger buyers to the Toyota family, and overall was successful in doing so. Half of Scion buyers were under the age of 35, and 65 percent of these buyers were new to the Toyota family.

Although Toyota moved on from the Scion brand itself, the models in the Scion family will live on, albeit with a new logo.

And so, the Scion FR-S will become the Toyota 86 which was introduced at the New York International Auto Show last April.

As for the recently introduced Scion iM, a five-door compact vehicle, it will be rebranded Toyota Corolla iM and will give the Toyota Corolla lineup -- which at the moment only features a sedan variant -- a little more diversity.

While the Corolla will take on the Civic, Sentra and Elantra models of the world (to name just a few), the Corolla iM will take on the Mazda3 Sport, Ford Focus Hatchback and upcoming Civic Hatchback. Buyers can expect a spacious interior with tons of cargo space.  

As for the spectacular Scion C-HR which debuted at the Los Angeles Auto Show last November, it will also be launched under the Toyota banner as a subcompact SUV.

To learn more about these new Toyota models coming over from the Scion family, contact us today!

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